Muji is a Japanese grocery brand that means good product without a brand logo in Japanese. The product category is dominated by daily necessities. Muji has 200 stores in China and more than 100 in Japan. In the 2019 Smart Retail Potential TOP100 list, Muji ranked 67th.
Muji's products focus on the concepts of simplicity, simplicity, environmental protection, and people-oriented, and there is no brand logo in packaging and product design. This coincides with the company's philosophy, which has led to a series of cooperation. From product design to finished product, it has finally been recognized by customers.